loader image

behavioural economics in marketing

Partnering with Influencers in Malta: Ingredient Brands, Tech & Sustainability

Marketing /

In today’s crowded digital space, brands in Malta and beyond are turning to influencers to cut through the noise and connect with audiences in a more authentic way. From fashion to tech to sustainable living, influencer partnerships are no longer just about celebrity endorsements — they’re about shared values, niche communities, and measurable impact. Recently, […]

Partnering with Influencers in Malta: Ingredient Brands, Tech & Sustainability Read More »

Why “Smart” Marketing is Costing You Sales — Be More Stupid.

Marketing /

In a world where every brand is fighting for attention, logic won’t save you. Emotional marketing outperforms rational strategies every time — and Rory Sutherland has the receipts. If your ads feel too sensible, too polished, too “correct”… they’re probably invisible. Imagine walking into a bar. Everyone’s wearing black. Talking finance. One guy’s telling a

Why “Smart” Marketing is Costing You Sales — Be More Stupid. Read More »