Why “Smart” Marketing is Costing You Sales — Be More Stupid.
In a world where every brand is fighting for attention, logic won’t save you. Emotional marketing outperforms rational strategies every time — and Rory Sutherland has the receipts. If your ads feel too sensible, too polished, too “correct”… they’re probably invisible. Imagine walking into a bar. Everyone’s wearing black. Talking finance. One guy’s telling a […]
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